Shocker! :) “Infographic Confirms It: Advertising People Are Not Normal.” @FastCoCreate
“Why?” is the most important question, not asked nearly enough.
Hint: “Because I said so,” is not a valid answer.
- Why does it work this way?
- Why is that our goal?
- Why did you say no?
- Why are we treating people differently?
- Why is this our policy?
- Why don’t we enter this market?
- Why did you change your mind?
- Why are we having this meeting?
- Why not?
Oh, just blame Facebook…
USAToday Article: College students have less empathy than past generations
The research finds that college students today show 40% less empathy vs. students in the 1980s and 1990s. The students are less likely to agree with statements such as “I often have tender, concerned feelings for people less fortunate than me” and “I sometimes try to understand my friends better by imagining how things look from their perspective.”
The study did not evaluate why students are less empathetic, but Konrath says one reason may be that people are having fewer face-to-face interactions, communicating instead through social media such as Facebook and Twitter.
“Empathy is best activated when you can see another person’s signal for help,” Konrath says.
This study seems to go against what research has said for years about the Millennial generation in terms of their volunteer hours and conventional make-up. So, I am just included to toss this issue up to correlation, not causation…
Look Who’s Blogging (via @mashable)
Go figure…
- 53.3% - Ages 21-35
- 50.9% - Female
- 29.22% - From the USA
Fanboys: A Field Guide
An interesting infographic provided by PC World on who Apple/Blackberry/PC “Fanboys” are. (via @grahamdbrown)
What is a fanboy? Here’s one definition from the Urban Dictionary: “A passionate fan of various elements of geek culture (e.g. sci-fi, comics, Star Wars, video games, anime, hobbits, Magic the Gathering, etc.), but who lets his passion override social graces.” Read more at www.pcworld.com
…61 Views of “Charlie Bit My Finger Again”
Really cool depiction of American data consumption. (via @derekeb)
Source: InfoGraphic: A Visual Depiction Of How Much Data Americans Consume Daily
“Plans for investing in “non-traditional” media outweigh plans for more traditional media”
New research from Media Charts: SocNets, Email at Top of 2010 Media-Buying List
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Not surprising, but still interesting to see email marketing as the dominant media. I will be interested to see if the increase in money put into advertising via social networks impacts the overall popularity of social networks.
Within 1 week, consumers exposed to a display ad were 65% more likely to visit the advertiser’s site than users who never saw the ad.
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Online Measurement: 16% of the Web Clicking Display Ads - Advertising Age - Digital So, even though the number of people who click display ads has dropped 50% in less than two years (as the study above also shows), there is a significant benefit from having a visual presence online. I might be too cool to click on your ad, but I will be more likely to Google you later… |
Social Network Marketing Expands Sphere
Full article: http://www.emarketer.com/Article.aspx?R=1007252
The Latest from James Tower
Do HS students really want an Admissions counselor friending them on Facebook?
As a smaller agency, we don’t have the resources to do some of the heavy lifting to get the research we need to create an intergrated campaign for a higher education client. Really, with such great companies out there who specialize in the heavy lifting (research) it frees us up to be creative. No need to reinvent the wheel here.
So, that was why I was happy to stumble accross James Tower’s resent research - Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College-Bound Seniors
It is a study of 1,000 students asking them some tough questions… do you really want an Admissions counselor friending you on facebook? Do you want to get financial aid info sent to you via text message? And many more.The findings are informative and insightful.
Here are a few of my favs…
How do you find a school online?
- Google or other search to find schools by name—41%
- Use a site to match me, like My College Options or The College Board—38%
- Enter words or phrases into Google—35%
- Refer to a printed document with a URL—13%
- Use NCAA or other athletic site—5%
- Guess until I get it—4%
- Research on MySpace or Facebook—3%
New marketing tools will come and go, but a well-built website will always be the top place to focus attention.
Respondents listed the following as their top five content items for campus social networking:
- Discussions about courses and academics
- Discussions about student activities and extracurricular options
- Insight into school culture and diversity
- Communication with current students and faculty
- Communication with prospective students
Colleges and universities need to start a converstation with students about things they want to talk about. A Facebook page is a must. A Twitter account is great. But what are you saying and who is listening? Better yet, is what your are discussing interesting enough to be passed on?
