Email vs. Facebook Communication

• 86% of students say they’d rather be initially communicated with through email.
• However, 21% said they’d rather use Facebook Messages for an initial contact from a school
• 93% said they’d rather use email for continuing communication, with Facebook Messages staying around 20%
• 56% of students say that Facebook Messages is alright if the message is targeted and relevant, but 32% say a college should NEVER send them a Facebook Message

When students are averse to “using Facebook” they are saying they do not want Facebook Messages, not that they do not want to use the Facebook environment as a point of sign on.  We need to get a little more sophisticated in how we phrase “Facebook.” Facebook has many features and is a platform for many applications, not to mention is a single sign on for most of the internet.