Winning is not random, fast, or glorious. It is slow, cumulative, and almost sneaks up on you. In some respects it just comes down to showing up and sticking around.

Today we got word we did not win a recent RFP we really, really wanted. And were really, really close to getting.

It sucks.

But that is how it goes in this crazy advertising world and that is why I keep an archive of articles/quotes that motivate me and inspire me to keep striving for the win.

The quote above is from “How You Win” - an article posted by Eric Karjaluoto, Creative Director at smashLAB - from earlier this year. It is a good read for anyone else who might need a few tips on winning or a little “you can do it” pep talk.