May 2012
5 posts
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Seth's Blog: Why ask why? →
“Why?” is the most important question, not asked nearly enough.
Hint: “Because I said so,” is not a valid answer.
Why does it work this way?
Why is that our goal?
Why did you say no?
Why are we treating people differently?
Why is this our policy?
Why don’t we enter this market?
Why did you change your mind?
Why are we having this meeting?
Why not?
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“Our gross national product…counts air pollution and cigarette advertising...”
– The Economics of Well-Being - Harvard Business Review
February 2012
4 posts
4 tags
US Interactive Marketing Forecast, 2011 To 2016 -... →
By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize...
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Adaptive Marketing Set to Become the Next Big... →
I tend to be leery of “the next big thing” but this is worth the read. via @adage
The entire media process…needs to become more fluid and “always-on” rather than static and sporadic.
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January 2012
8 posts
4 tags
Teens On Twitter: They're Migrating Sometimes For... →
16% isn’t much, but its doubled in 2yrs. #foodforthought
It is funny that a platform that was thought to be too public for teens is starting to get some attention from the 12-17 yr old demographic because it has more anonymity than Facebook. In this article, data from the Pew Internet & American Life Project shows how privacy just might be the tipping point that gets more teens to...
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Addictive UX: Why Pinterest Is So Dang Amazing |... →
(Article)
For Pinterest the basis of their idea was the same as hundreds of other bookmarking sight. So, why did it work? Insight. Insight is what makes or break an idea.
Pinterest succeeded because they had an insight into an un-tapped market: women. Seriously, who better to leverage a bookmarking site than those already scrap booking, clipping coupons and sharing recipes… those...
How to improve your site's internal search results... →
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Outlook for Higher Education Remains Mixed,... →
(via @Chronicle)
Take away:
Moody’s analysts maintain that the business model is “generally sound and long-lasting,” but that higher education will have to innovate in a number of ways to remain viable. Such innovations might include collaborations between colleges, more centralized management, more efficient use of facilities, a reduction in the number of tenured ...
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Top 11 #highered websites ranked by EDU Checkup... →
Ranked by EDU Checkup based on visuals, content and code, these 11 (actually, there are 12, but who is counting?) #highered websites were stand-outs in 2011.
Personally, I have always been a fan of the what I have seen from @biolau (#3 on the list).
It is not easy to maintain a site with so much going on - keeping things clever, interesting and fresh - kudos to them.
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Eight Leadership Lessons from Martin Luther King,... →
The “I have a dream” speech broken down into 8 insights into why MLK Jr was such an amazing leader. Great stuff by Michael Hyatt.
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“We asked our students when they were college juniors, “How would you define what...”
– Kara Powell, RELEVANT Magazine - Why Young Adults are Leaving the Church
One of the many disheartening findings discussed in Sticky Faith.
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December 2011
3 posts
Infographic: the best education websites by the...
Created by: Best Education Sites
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Cappex: What Parents Want from Colleges...
If you want a response from a parent, this study says that email is your best bet. #highered
(via New Cappex Infographic: What Parents Want from Colleges | The College Insider: Breaking News about Colleges & Scholarships from Cappex)
November 2011
1 post
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7 Ways Universities Are Using Facebook as a... →
A good reference from Mashable. Here is a quick overview but check out the full article for details and screenshots.
Virtual Tours (Stanford’s Summertime at the Farm: A Walking Tour)
School Pride (Butler’s Butler Blue II)
School Swag (University of Kansas)
Alumni Groups (Butler University Alumni)
Sharing Department Content (Syracuse University)
Reaching Out to Prospective...
September 2011
1 post
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“Oh, my friend, it’s not what they take away from you that counts. ...”
– Hubert Humphrey, #quotemonday
August 2011
3 posts
Summary of Advanced Trends in Mobile and Social... →
Email vs. Facebook Communication
86% of students say they’d rather be initially communicated with through email.
However, 21% said they’d rather use Facebook Messages for an initial contact from a school
93% said they’d rather use email for continuing communication, with Facebook Messages staying around 20%
56% of students say that Facebook Messages is alright if the message is targeted and...
How to Win
Winning is not random, fast, or glorious. It is slow, cumulative, and almost sneaks up on you. In some respects it just comes down to showing up and sticking around.
Today we got word we did not win a recent RFP we really, really wanted. And were really, really close to getting.
It sucks.
But that is how it goes in this crazy advertising world and that is why I keep an archive of...
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January 2011
1 post
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Separation of Self and Work.
It is important to remember we are not the poem. People will react however they want; and if you write poetry, get used to no reaction at all. But that’s okay. … Don’t get caught in the admiration for your poems. It’s fun. But then the public makes you read their favorites over and over until you get sick of those poems. Write good poems and let go of them. Publish them, read them, go on...
November 2010
1 post
Those Halftime College Ads: A Review - WSJ.com →
A great review of University halftime ads - what they say and don’t say about their product. Props to the University of Minnesota for getting best overall ad!
I will also give 2 thumbs up to Georgia Tech for a simple spot that promote academics and arts in a very unique way… you know, without resorting to panoramas of campus, a professor lecturing or a student using an...
August 2010
2 posts
3 tags
Research Says: Social Media and Recruitment
I read a great article today from .eduguru summarizing 3 popular research studies on how prospective students use or want to use social media in the college search process:
Social Media Recruitment: Do prospects really use it??
The studies were:
E-Expectations 2010 – Focusing You E-Recruitment Efforts to Meet the Expectations of College-Bound Students (Noel-Levitz)
The Hobsons Report on...
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News: What Your Frosh Don't Know - Inside Higher... →
One ritual of the start of the academic year is the release of Beloit College’s annual “mindset list,” which aims to help professors understand what their new freshmen experienced (and didn’t) growing up.
Here are 5 of my favs from the list…
1. Few in the class know how to write in cursive.
18. Fergie is a pop singer, not a princess.
19. They never twisted the...
July 2010
3 posts
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“…email, social networks, and other online tools offer “lowfriction”...”
– Do the Social Benefits of the Internet Outweigh the Negatives? Pew Report Says “Yes”
June 2010
6 posts
3 tags
Oh, just blame Facebook...
USAToday Article: College students have less empathy than past generations
The research finds that college students today show 40% less empathy vs. students in the 1980s and 1990s. The students are less likely to agree with statements such as “I often have tender, concerned feelings for people less fortunate than me” and “I sometimes try to understand my friends better by...
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“When I am working on a problem I never think about beauty. I only think about...”
– Buckminster Fuller
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May 2010
7 posts
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How Do You Encourage Creative Thinking...
#4 in a series of leadership questions, @MichaelHyatt gives 4 ways he encourages creative thinking. I don’t know that they are in order of priority, but I would venture to guess that holding your tongue is the first recommendation for a reason…
Hold my own counsel. I might see the solution more quickly or be tempted to cut to the chase. The problem is that this inhibits everyone...
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Article: A Roundup of 20 Effectively Branded...
Barack Obama, Ashton Kutcher and even Red Bull, I expect… but a Catholic University and a board game? Now that makes the list (included in A Roundup of 20 Effectively Branded Facebook Pages) a little more interesting.
Facebook allows developers to create their own custom tabs, using either Flash or Facebook’s own markup language. Some more forward-thinking companies have now taken the...
“Good Parenting? There’s No App for That”
– Social Media Parenting: Raising the Digital Generation
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“The most important thing about art is to work. Nothing else matters except...”
– The War of Art, Stephen Pressfield
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April 2010
1 post
100 Serious Twitter Tips for Academics | Best... →
(via @edSocialMedia) A nice collection of ideas, links and resources for those in higher ed looking to understand how to use Twitter to benefit learning.
Source: Best Colleges Online
February 2010
1 post
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January 2010
7 posts
2 tags
iPad Divides Twitter [STATS] →
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January Issuse of Developmental Psychology Checks...
I don’t know that I will pay for the full study, but I do appreciate the summary of key findings by @derekeb from the recent January issue of Developmental Psychology entitled “Adolescent peer relationships and behavior problems predict young adults’ communication on social networking websites.”
One finding showed that…
“The interactions young adults are having...
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“Our lives begin to end the day we become silent about things that matter”
– Dr. Martin Luther King Jr.
Happy Birthday, Dr King.